Brand Alignment
Art direction and design for brand collateral that was used to run special workshops with executives.
Before this project began, business stakeholders made the workshop materials themselves. The ad-hoc method led to a misalignment with the NetApp corporate identity. So, I simplified the style of the existing collateral and aligned everything with the overarching brand.
Style Essentials
No Adobe Creative Suite? No problem.
Giving business stakeholders something they could work with themselves was important because they had to tailor each workshop session to the specific executives that would be in the room. Therefore, the hand-off included Style Essentials (abridged guidelines) and Microsoft templates that made it easy to uphold the brand even if they could not use Adobe CS.
