Art direction and design of a crowd-sourcing product and its first two promotional campaigns within the global division of the American Express enterprise.

American Express

Brand Collateral: Brain Trust / BTxBT

This project began after Pentagram completed the corporate brand refresh, including the logo above. I took advantage of the simplified flat design and applied similar treatments to the Brain Trust (BTxBT) brand collateral.

This project began after Pentagram completed the corporate brand refresh, including the logo above. I took advantage of the simplified flat design and applied similar treatments to the Brain Trust (BTxBT) brand collateral.

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Fresh UI for a landing page that takes users to the crowd-sourcing website, BTxBT.

Fresh UI for a landing page that takes users to the crowd-sourcing website, BTxBT.

BT-gif5.gif
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Print and digital campaigns were timed to coincide with election season.

Print and digital campaigns were timed to coincide with election season.

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